When the Dallas Cowboys chose Frisco, Texas as the home of their world-class training facility and headquarters, they didn't just bring football — they brought a billion-dollar economic engine that has permanently elevated this city's real estate market. The Star in Frisco is more than a sports complex. It's a lifestyle destination, a corporate hub, and one of the most powerful real estate catalysts in North Texas history.
What Is The Star in Frisco?
The Star is a 91-acre mixed-use development in Frisco, Texas, anchored by the Dallas Cowboys World Headquarters and Ford Center — a 12,000-seat multi-purpose arena that serves as the Cowboys' indoor practice facility and home to FC Dallas MLS matches, concerts, and major events. Developed in partnership between the Dallas Cowboys and the City of Frisco, The Star opened in 2016 and has since become one of the most visited destinations in the Dallas–Fort Worth metroplex.
Surrounding the Cowboys' facility is a vibrant mixed-use district featuring upscale hotels, award-winning restaurants, luxury apartments, retail, office space, and the Cowboys' official team store. The development is a fully realized live-work-play environment that draws millions of visitors, residents, and workers every year.
How The Star Has Shaped Frisco Real Estate
The arrival of The Star was a turning point for Frisco. Before 2016, Frisco was already one of the fastest-growing cities in America — but The Star transformed its national profile overnight. Suddenly, Frisco wasn't just a suburb of Dallas. It was a destination in its own right, attracting corporate relocations, high-profile residents, and premium retail brands that once existed only in Uptown Dallas or Legacy West.
Neighborhoods within a short drive of The Star have seen sustained appreciation, consistently outperforming broader DFW market averages. The correlation is clear: proximity to The Star is a genuine value driver in the Frisco real estate market.
91
Acres of premium mixed-use development anchored by America's most valuable NFL franchise
$1B+
Estimated total investment in The Star development and surrounding real estate ecosystem
4M+
Annual visitors to The Star, generating sustained demand for nearby residential and commercial space
Living Near The Star: What Buyers Are Getting
Residents who live near The Star enjoy a quality of life that is difficult to replicate elsewhere in DFW. The walkability of The Star district — with its restaurants, entertainment, and fitness options — gives Frisco a genuine urban edge within a suburban setting. Families can catch a Cowboys practice, dine at a Michelin-caliber restaurant, and be home in minutes.
- ◆Ford Center at The Star — 12,000-seat arena hosting NFL practices, MLS games, concerts, and major events year-round
- ◆Omni Frisco Hotel — A world-class hotel embedded within The Star, driving hospitality and tourism spending nearby
- ◆Cowboys Fit — A premium fitness facility offering unique training experiences tied to the Cowboys brand
- ◆Upscale dining and retail — Including Neighborhood Services, Hopdoddy, and national flagship brands
- ◆Class A office towers — Major corporate employers and tenants anchoring thousands of high-paying jobs in the district
- ◆Direct access to the Dallas North Tollway — seamless connectivity to Legacy West, Plano, and downtown Dallas
Best Neighborhoods Near The Star
If you're targeting real estate that benefits from The Star's gravitational pull, these are the communities to focus on:
- ◆Stonebriar — Established luxury community with some of Frisco's most prestigious addresses, minutes from The Star
- ◆Newman Village — Gated estate homes with strong appreciation, positioned between The Star and Legacy West
- ◆Starwood — Mature, upscale neighborhood with custom homes and easy access to the Tollway corridor
- ◆The Canals at Grand Park — Modern luxury townhomes and single-family in a walkable, amenity-rich setting
- ◆Wade Park / The Gate — Ultra-luxury mixed-use living directly adjacent to The Star ecosystem
The Cowboys Effect on Long-Term Value
The Dallas Cowboys are the most valuable sports franchise in the world — valued at over $9 billion. Their decision to base headquarters in Frisco was not incidental. It was a strategic bet on the city's trajectory that has proven correct in every measurable way: population growth, job creation, tax base expansion, and real estate appreciation.
For buyers, this means The Star is not just a current amenity — it's a permanent fixture that will continue drawing visitors, employers, and residents for decades. Real estate near The Star is, in effect, anchored by the Cowboys' brand and the city's ongoing commitment to Frisco as a premier destination.
YOUR FRISCO HOUSING EXPERT
Ready to Live Near The Star?
Frisco's most coveted neighborhoods are within reach — but inventory near The Star moves fast. Montina Clark is a licensed REALTOR® with Dalton Wade Real Estate Group and one of North Texas's most trusted buyer advocates.